Nailing your Ideal Customer Profile

Create an Ideal Customer Profile (ICP) for your agency.

About this course

An Ideal Customer Profile (ICP) is essential to a successful business model.

We'll show you how to create an ICP for your agency, map ICPs to your sales pitch, and design packages based on these customer profiles.

 

At the end of this course, you'll know how to:

  • Explain the benefits of creating an ICP 
  • Create an ICP for your Agency
  • Design packages and sell to your ICP

 

For a better experience, you should have:

  • Chrome or Safari browser
  • Headphones or speakers

 

  • Adam Ferris

    VP of Sales

  •  

     

Curriculum45 min

  • Course Overview 1 min
  • Ideal Customer Profile
  • Benefits of Creating an Ideal Customer Profile 6 min
  • Creating Your Ideal Customer Profile 9 min
  • Presenting Value to ICP 7 min
  • Case Study: Content mapped to ICP 3 min
  • Hands On: Creating Your Ideal Customer Profile 10 min
  • Course Review
  • Review Quiz 3 min
  • Survey 2 min
  • Additional Resources 20 min
  • Course Summary 1 min

About this course

An Ideal Customer Profile (ICP) is essential to a successful business model.

We'll show you how to create an ICP for your agency, map ICPs to your sales pitch, and design packages based on these customer profiles.

 

At the end of this course, you'll know how to:

  • Explain the benefits of creating an ICP 
  • Create an ICP for your Agency
  • Design packages and sell to your ICP

 

For a better experience, you should have:

  • Chrome or Safari browser
  • Headphones or speakers

 

  • Adam Ferris

    VP of Sales

  •  

     

Curriculum45 min

  • Course Overview 1 min
  • Ideal Customer Profile
  • Benefits of Creating an Ideal Customer Profile 6 min
  • Creating Your Ideal Customer Profile 9 min
  • Presenting Value to ICP 7 min
  • Case Study: Content mapped to ICP 3 min
  • Hands On: Creating Your Ideal Customer Profile 10 min
  • Course Review
  • Review Quiz 3 min
  • Survey 2 min
  • Additional Resources 20 min
  • Course Summary 1 min