Course Overview 1 min
- Ideal Customer Profile
Benefits of Creating an Ideal Customer Profile 6 min
Creating Your Ideal Customer Profile 9 min
Presenting Value to ICP 7 min
Case Study: Content mapped to ICP 3 min
Hands On: Creating Your Ideal Customer Profile 10 min
- Course Review
Review Quiz 3 min
Survey 2 min
Additional Resources 20 min
Course Summary 1 min
Nailing your Ideal Customer Profile
Create an Ideal Customer Profile (ICP) for your agency.
An Ideal Customer Profile (ICP) is essential to a successful business model.
We'll show you how to create an ICP for your agency, map ICPs to your sales pitch, and design packages based on these customer profiles.
At the end of this course, you'll know how to:
- Explain the benefits of creating an ICP
- Create an ICP for your Agency
- Design packages and sell to your ICP
For a better experience, you should have:
- Chrome or Safari browser
- Headphones or speakers
VP of Sales